“To succeed, developers need to think about their total offering and how to market it effectively”
~ Khalef, Flurry

“PR, PR and more PR, we can’t stress enough the importance of PR alongside marketing of your app”
~ Mills, Pocket Gamer

"Discoverability has become a significant issue, and now marketing muscle is starting to count more in the App Store"
~ Flurry

“If you have aspirations to make more than a little spending money from your iPhone app then you must develop a marketing plan and apply tried-and-true marketing principles to your sales strategy”
~ Jeff Hughes, 148 Apps

“There is a major opportunity here for apps and brands to own consumer engagement everywhere and gather highly valuable targeting information about consumers”
~ Kate Imbach, Mashable

“Apps now require significant marketing support in order to ensure that mobile users can find them”
~ Noah Elkin, iMedia Connection